Create Targeted Landing Pages To Boost Conversions

You’re getting a very decent amount of traffic from organic or paid media, but your sales aren’t going up. It’s frustrating, right?

It must be when you spend hours on SEO or Organic Social. Even worse, you spend both time and money on paid channels such as Google Ads or Facebook Ads.

And you get very low sales.

Imagine this, someone clicks on your ad or clicks on one of your organic media. But, they go to a landing page. They immediately get confused because it’s completely different from what they were expecting.

The ad was about a social media marketing tool for agencies, but when you got to the landing page. You saw a landing page for the social media marketing tool for general businesses.

You lost these leads right here.

What should we do about this? That’s where targeted landing pages kick in. They are landing pages that you create for different types of customers.

If we take the example of the previous social media marketing software. The different types of ideal customers can be:

• Creators

• Businesses

• Agency Owners

So, we should create different landing pages for these customers. Then we should direct them to their specific landing page through organic or paid media.

For example, Supergrow has two main landing pages, one for general person brands, and one for social media marketing agencies.

Also, it has other landing pages for its different features, such as LinkedIn Content Creation, LinkedIn Engagement, LinkedIn Post Scheduling, etc.

But how do you create targeted landing pages? Well, it’s simple.

Open a Notion (or whatever) document and list down the types of your ideal customers.

After that, create a buyer persona for each type of ideal customer. To make the process of creating buyer personas easy, you can use this Make My Persona tool from HubSpot.

Once you have finished creating a buyer persona, you can use your existing landing page to customize it for the specific buyer persona.

Boom! Now you have a targeted landing page that you can use to drive conversions by using it on different paid or organic media channels.

This way you can enormously improve your conversion rates. And most importantly, the time and money that you spend on organic and paid media channels for traffic won’t go to waste.

Ready to start converting more visitors into customers?

Here's what to do next:

1. List all the different types of your ideal customers

2. Create a buyer persona for each of them

3. Use your existing landing page to create a targeted one for them

4. Now, start using that landing page for different paid or organic media channels

The key to converting visitors into customers is in personalization, so personalize your landing pages, emails, social media posts, etc.

Hope you’ll give this a try.

See you on Saturday!