SaaS Pricing Models, Strategies & Psychology

Very few things impact revenue as much as your pricing.

And yet, the average SaaS startup spends just six hours on their pricing strategy.

That's not six hours a week, or six hours a month - six hours, ever, to define, test and optimize everything.

It's understandable - with such an overwhelming number of pricing models, strategies and tactics available, it's almost impossible to know where to start.

So to simplify SaaS pricing, once and for all, I’ll be explaining, exploring and analyzing the three crucial components of a profitable SaaS pricing strategy:

• the pricing model you'll use to balance value and revenue

• the pricing strategies you'll use to achieve your growth goals

• the psychological pricing tactics you'll use to fine-tune your price

Read on to learn how to use each of these crucial tools to optimize your pricing, improve revenue and boost profitability.

Finding the right balance between value and revenue - your ability to help customers and be fairly compensated for that help - will make or break your SaaS company.

Undercharge, and you'll cripple your business with uncompensated development and delivery costs; overcharge, and you'll throttle your growth and drive away thousands of would-be customers.

To help you get the most from your SaaS product, I'm looking at the seven major SaaS pricing models, and exploring the pros and cons of each.

Whether you're tied-up in tiered pricing or frustrated by freemium, the pricing models covered here should help you identify the optimum way to market, sell and grow your SaaS business.

It’s a long and detailed thing to learn, and you don’t have to read all this is in an email, so that’s why I have prepared this FREE SaaS pricing guide for you: