The Relevance Of AI In Digital Marketing

Imagine a tireless teammate who crunches data faster than Usain Bolt, crafts targeted messages with laser focus, and predicts campaign performance with uncanny accuracy.

That's the power of Artificial Intelligence (AI) in Digital Marketing today.

For marketers of all levels, from beginners to CMOs, AI isn't here to steal your job – it's here to supercharge it.

Let's dive into how AI can become your secret weapon across various aspects of your marketing strategy.

Whenever AI or automation comes up, many fear AI causing mass unemployment. This is nothing new.

People had the same fear back in the 1800s during the Industrial Revolution, and the Luddites were literally going around with sledgehammers breaking machines.

After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs already. Research from the University of Pennsylvania estimates that “19% of workers may see at least 50% of their tasks impacted."

The key word in that statement, though, is impacted.

Marketers who learn to leverage AI-powered tools will see better results from their campaigns and diversify their skills.

TD;LR (Too Long; Didn’t Read)

Marketers, there’s no need to worry! AI isn't here to take your job, it's here to supercharge it.

Here's what AI can do for you:

• Plan and strategize: Analyze tons of data to target the right people with the right message at the right time.

• Enhance customer support: Use chatbots to answer questions and personalize the buying journey.

• Analyze data effectively: Say goodbye to data overload! AI will find patterns and turn data into easy-to-understand insights.

• Beat writer's block: AI can brainstorm ideas, write outlines, and even craft social media captions (but you'll still need to edit them).

The key takeaway? AI is a powerful tool that can supercharge your marketing efforts. Learn to use it, and you'll be unstoppable!

Strategy & Planning

Gone are the days of gut-feeling decisions.

AI marketing tools can analyze vast amounts of customer data and market trends, helping you identify high-potential audiences and craft data-driven campaign plans.

For instance, AI can predict which demographics are most likely to convert based on past campaign performance.

This allows you to tailor your messaging and target the right people at the right time, maximizing your return on investment (ROI).

Customer Support

One use of AI in marketing that we’ve seen for years is chatbots.

Chatbots, created with natural language processing (NLP), can answer common questions, nurture leads, schedule demo calls, and more.

A chatbot can personalize the customer journey during the stage when they’re consuming marketing content. This tool can also answer customer questions.

Today, almost all startups and companies have a chatbot located at the bottom-right of their website.

They have trained their chatbot to answer questions, even outside of a pre-programmed path. This way, if a person has a question that isn’t loaded into the system, the user will still get an answer.

Data Analysis

Marketers are drowning in data, but AI can be your life raft. AI-powered analytics tools can sift through complex datasets, identify hidden patterns, and generate clear, actionable insights.

Most digital marketing tools give you analytics, but marketers often have to export and piece together data from different platforms like puzzle pieces to get the big picture.

Imagine being able to see which marketing channels are driving the most sales, or understanding the exact customer journey that leads to conversion.

This empowers you to optimize your campaigns in real time and maximize their effectiveness.

AI can collect and sift through large amounts of data from multiple marketing platforms and summarize the findings.

This will help you save time when strategizing and developing marketing assets for your campaigns.

Content Creation

Writer's block? AI can help! While it won't replace your creativity, AI writing assistants can generate content ideas, outline blog posts, and even draft social media captions in your brand voice.

This frees you up to focus on the strategic aspects of content marketing, like developing your content calendar and crafting high-level messaging.

It’s important to note that most AI-generated content isn’t ready for publishing immediately.

Most marketers today use generative AI as a starting point — whether that’s ideation, an outline, or a few paragraphs to ignite your creativity.

Fun fact: The draft of this post itself was generated through Google Gemini (my favorite free AI chatbot) but it took me another 45-60 minutes to research, write, edit, include links, fact-check, etc.

Without the use of AI, writing out this post would’ve easily taken about 60-90 minutes.

Just 6% of marketers using AI say that they publish AI-generated content with no changes.

You should always fact-check, edit, and adjust AI’s writing to make it sound more human and on-brand.

The Takeaway

AI is transforming the marketing landscape, but it's important to remember that it's a tool, not a replacement for human expertise.

By embracing AI and using it strategically, marketers can gain a significant edge in today's competitive environment.

Artificial intelligence can sound intimidating and expensive but, the truth is, that it’s only going to get more and more prominent in our workplaces.

Ultimately, the best strategy for vetting AI products, tools, and opportunities that may come your way in the future is to research credible sources and ask the right questions about the software you're considering.

Today’s Actionable Tip:

• Research about some AI tools in the market

• See how you can use them in your workflow

• If they work for you, great; otherwise, don’t use them

I hope you enjoyed today’s issue.

I recently got X (formerly Twitter) premium, so I will be posting some great long-form and short-form content there, be sure to follow me so you don’t miss out.

See you on Monday!